Balta gears up for Season Launch - online
Balta has revealed its plan for a new-look Season Launch as it responds to the changing business landscape forced by the pandemic.
Traditionally, Season Launch has been a key date for retailers from across the UK to make the trip to Belgium locale, but with overseas travel and local lockdowns making this increasingly difficult, the company has re-engineered the event.
Season Launch will now run as one-on-one digital meetings, from 16 November to 15 December.
Under the theme of ‘Reimagining Comfort’, Europe’s largest carpet manufacturer will showcase the first steps in its long-term product development programme.
Along with additions to Leonis and Satino collections, new qualities holding the StainSafe promise and the expansion of the Eternity collection, invited retailers will also be among the first to see Balta’s next steps in the development of arc edition. The collection is at the heart of the company’s drive towards improved comfort for business spaces with the simplicity of off the shelf designs and easy to access bespoke creativity. Season Launch will also reveal changes to the LCT carpet tile collection as Balta reimagines modular flooring for today’s homes.
‘The pandemic has affected us all in many ways, but it is important that we continue to find new methods of adapting and stay focused on being innovative. This is exactly why we are ‘Reimagining Comfort’ and changing our model for Season Launch. Our product development team has been hard at work and our creators will be bringing these innovations together in a digital publication that will support our one-to-one virtual format. This means that no matter where you are, you can enjoy the best Balta has to offer and get ahead of the competition,’ says Filip Poelman, Balta sales director.