Mammoth in magazine and Argos licensing deal
Bed manufacturer Mammoth has secured a licensing deal with Argos and Women’s Health and Men’s Health magazines.
It has created two mattresses - Fit and Lift - as part of the deal.
‘With health and wellbeing at the forefront of everyone’s minds during the Covid-19 pandemic, there has never been a more important time to focus on our sleep to support both our bodies and minds,’ says John Tuton, Mammoth ceo.
‘We are excited to be launching our first dual licensed product that has been strategically developed with Argos and will no doubt deepen our highly successful and already well-established brand partnership,’ says Angela Kim, Hearst international licensing director.