Diesel debuts first Lodes collection
Almost a year after agreeing the partnership, lifestyle brand Diesel Living has released the first designs in the Diesel Living with Lodes lighting collection.
The range replaces the partnership with Foscarini, which began in 2009.
The collection comprises of three exclusives designs (including Vinyl pictured) and five revamped models.
‘Our partners are important to us and we are happy for the work we produce with all of them. It is crucial to share the same goal and curiosity for innovation, even when it's unattainable. Since the inception of this collaboration, the same passion and high energy was shared with Lodes, making it easier to envision the shared goals for the future of living,’ says Andrea Rosso, Diesel Licenses creative director.
‘The launch of the Diesel Living with Lodes products and the partnership with one of the world’s most renowned lifestyle brands is a further testament of our commitment to championing design excellence and creativity. With this collaboration, Lodes brings 70 years of technical know-how and manufacturing innovation with a solid understanding of the international lighting industry and a consolidated customer service. Whilst the current global scenario continues to be challenging, we are proud to be launching the new Diesel Living with Lodes collection to reaffirm Lodes’ values of development and technical innovation, whilst fostering relationships with leading brands in the creative industry,’ says Massimiliano Tosetto, Lodes general manager.
In 2020 the two companies agreed a five-year licensing agreement.