The MMF-flooring sector experiences the impact of the pandemic
MMFA figures reveal the pandemic’s impact on sales.
The 2020 global sales figures of Multilayer Modular Flooring Association members show that while wood products continue to grow with a global increase in sales of 18.82% and rigid solid polymer core products maintained their market penetration across all major regions with a steady growth of 34.8%, the growth of the polymer product category had been affected by COVID-19 as sales only revealed a modest rise of 3.1%.
Sales spiked in Q3 in an attempt to recuperate the setback during Q1 due to the early days of the pandemic and tax issues with the US.
In 2020, global sales of polymer products increased by 3.1 % to 79.5million sqm. The key driver was rigid solid polymer core (SPC) products which continued to perform well in 2020 with 37.7million sqm sold (up 34.8 %).
The other polymer categories had to face setbacks with 5.2million sqm of rigid expanded polymer core (EPC) flooring (-14.31%) and 36.7million sqm of LVT (-15%).
The region with the greatest increase in polymer product sales was Eastern Europe which sold 4.9million sqm in 2020 (+23.9%). SPC products in the region experienced a sharp increase in sales of 153.3% (2million sqm) while sales of EPC (0.2million sqm – 19.3 %) and LVT (2.7million sqm – 0.3 %) both decreased.
In Western Europe the polymer sector slightly declined by 6.6 % to 37.5million sqm. As in Eastern Europe, SPC was the only product category which grew in 2020, to 15.7million sqm +28.8%). This positive result balanced the comparatively weak sales in the other product categories. EPC product sales (2.2million sqm) decreased by 13% while LVT product sales (19.6million sqm) experienced an even greater decrease of 22.9 %.
Similar to Europe, the SPC category was the strongest of all polymer groups in North America with 19.2million sqm sold (+37.4%). The lower figures of EPC (2.5million sqm -17.3%) and LVT products (13.4million sqm +4%) led to a stable end-of-year result of 35.1million sqm of polymer flooring sold in North America in 2020 (+17.5 %).
Latin America sold 0.3million sqm of polymer flooring which constitutes a decrease of 68.5%. In contrast to other regions, the SPC sector in Latin America faced setbacks of 22.2%with 0.2million sqm sold. Similar situations were observable in Africa where the sales for polymer flooring decreased by 44.5% to 0.3million sqm and in Asia which experienced a decrease of 21.4% to 0.9million sqm. In Australia/Oceania 0.4million sqm of polymer flooring was sold, a rise of 9.5%.
Despite the impact of the pandemic, the wood category performed well in 2020, with the exception of Latin America. The total sales of wood products reached 15.0million sqm, an increase of 18.82%. The region that recorded by far the greatest increase in sales is North America. With 0.1million sqm, sales more than doubled (+171.1%).
With a growth rate of 21.8%, Eastern Europe (0.8million sqm) overtook the growth of Western Europe (14million sqm +18,3%. Germany and Austria kept their positions as the countries with the highest sales in Western Europe. In Germany, 10.3million sqm were sold (+25.2%) while Austria recorded sales of 1.4million sqm (+9.2%).
Asia only recorded a small increase in sales (1.2% to 0.06million sqm. Sales dropped in Latin America, Africa and Australia/Oceania.
The associations members include Amorium, Aspecta, Beaulieu International Group, Classen, Corkart, Decoflooring, Designflooring, Egger, Falquon, Forbo, Gerflor, Hamberger, IVC, James Halstead, Kronoflooring, Li&Co, MeisterWerke, Novalis, Parador, Skema, Tarkett, ter Hurne, tilo, Unilin, US Floors (pictured) and Windmoller.