G&B secures Laura Ashley deal
Graham & Brown is to supply the relaunched Laura Ashley wallpaper and paint collection.
The brand was bought by investment firm Gordon Brothers last April after the company went into administration. In October Next announced it would sell Laura Ashley home products in-store and online.
The new Laura Ashley range has been developed at Graham & Brown’s Blackburn HQ and will be sold through its distribution in over 75 countries and through its divisions in the UK, North America, France, Holland, and China.
‘We are delighted to be partnering with Laura Ashley and launching the collaboration in our 75th anniversary year. Both brands are synonymous with design authority and high-quality production values, as well as sharing a strong British heritage. We look forward to growing the relationship and supplying Laura Ashley customers with a wonderful selection of wallpaper, paints, murals, and wall art,’ says Alan Kemp, Graham & Brown head of brand marketing.
‘It is so exciting to be able to relaunch the wallpaper and paint collection with Graham & Brown. The partnership combines Laura Ashley’s rich design heritage with Graham & Brown’s expert manufacturing. Graham & Brown produce truly wonderful products and we cannot wait to showcase some of our fabulous new murals and exciting new designs inspired from our archive, alongside some of our best-selling wallpaper prints. We are thrilled that this partnership means we are working with a family run brand that has established roots of manufacturing in the UK. We know our customers, old and new will be as delighted as we are with our new home range’, says Poppy Marshall-Lawton, Laura Ashley head of brand and partnerships.
The collection will launch this spring.