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MIFF set to go online

MIFF Furniverse 2021 Lobby7The Malaysian International Furniture Fair’s MIFF Furniverse online exhibition is due to take place from 8-12 March.

The second edition of the event allows furniture buyers to conduct their online furniture sourcing in real-time with manufacturers and exporters which are among the key players in the furniture industry and have global presence in the furniture market. 

MIFF Furniverse will bring together 70 online exhibitors offering an extensive range of home and office furniture selections as well as the Malaysian best wooden furniture, according to organiser Informa Markets. Originated from Malaysia, USA, Ireland, Taiwan, Indonesia and China, the exhibitors will showcase their latest offerings to about 1,200 buyers from more than 100 countries and regions who have registered. Informa says it has seen very strong numbers from North America, Africa and Eastern Europe joining the traditional core of MIFF buyers from the Asia Pacific region. 

‘Based on the feedback received from the first edition last year, MIFF Furniverse is now back with enhanced platform features and improved business matching solutions to provide real-time trading opportunities for buyers and exhibitors. We continue to build on our strong legacy as a partner to the global industry to expand exports, drive economic growth, and prosperity for all. We maintain our engagement with exhibitors and global buyers to ensure MIFF sustains its position as a unique trade show – both online and onsite,’ says Karen Goi, MIFF general manager. 

‘MIFF Furniverse is easy to navigate. With enhanced features, it makes the live interaction with suppliers via chat or video call, to schedule meetings with exhibitors much efficient compared to previous edition. Exhibitors could also reach out to the buyers who are online at the Exhibitor Lounge to maximise their engagement with buyers. We believe MIFF Furniverse is able to provide a unique online event experience and alternate digital solutions for our exhibitors and buyers to continue their business.’

The event will also include a series of talks on 9-10 March.