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Design Holding makes Fendi Casa move  

FendiCasaBoogleB&B Italia and Louis Poulsen parent Design Holding is to take over the running of Fendi Casa.

The group has agreed a deal with the fashion house to succeed Luxury Living when its licence agreement runs out at the end of the year.

Design Holding and Fendi have set up Fashion Furniture Design which will release its first Fendi Casa designs in January 2022, with Design Holding having a majority stake.

FFD will open a network of Fendi Casa branded stores.

Design Holding will set up a company to produce the designs to be based in Brianza, Italy. Alberto Da Passano, former Fendi Europe and Middle East president will become FFD ceo.

‘This new project, in collaboration with one of the world's greatest fashion maisons, makes us very proud. Working with an Italian fashion house synonymous of quality, experimentation and creativity, which admirably combines tradition and modernity, will give our group the opportunity to grow and further consolidate its presence in international markets. The class and style of Fendi products, combined with Design Holding’s leadership in the design market, will make this a winning partnership,’ says Gabriele Del Torchio, Design Holding chairman.

‘Fendi has been the first fashion house to expand to the design world in 1987 with Fendi Casa collection, and we are now pleased to enter a new era for the brand. Through this partnership, Fendi will combine its values and DNA with Design Holding unique expertise, sublimating Made in Italy and craftsmanship,’ says Serge Brunschwig, Fendi chairman and ceo.