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Piglet secures multi-million pound investment

PigletSoft furnishings retailer Piglet has secured a multi-million pound investment as it looks to expand to new territories.

The company has secured a £6m investment from consumer-focused investment firm Active Partners as it looks to reach new markets.

Jessica Mason launched Piglet in 2017 with a collection of stone-washed flax-linen bedding, before expanding into sleepwear, table linens and curtains

Piglet’s parent company Sextant recently issued 24.6% of new shares, suggesting a valuation of around £24m.

As well as selling online its ranges are available through Selfridges, John Lewis and Fortnum & Mason. As well as its UK operations, it has a second base in Illinois following rapidly-growing demand for Piglet linens in the US.

‘We founded Piglet on the belief that a beautiful home can be effortless and comfortable, and that simple, high-quality and low-maintenance products can help bring this to life. From starting the business in my mother’s garden shed to reaching tens of thousands of customers with an ever-expanding range of products, it’s been an incredible experience so far. We’re thrilled to have Active Partners on board – whose focus on community-first brands and experience with founder-led businesses has already proven invaluable – to take the next step of Piglet’s journey together,’ says Mason.

‘Piglet’s exceptional products, commitment to high-quality and responsible materials, and outstanding customer service have won over a rapidly-growing following. We’ve been impressed with the highly engaged community Piglet has built around its brand, and believe it will only continue to flourish: we’re delighted to support Jessica and her team to get Piglet into even more homes across the globe,’ says Tom Profumo, Active Partners investor.

Stuart Grant, chairman of clothing retailer Mint Velvet is to take up the same role at Piglet.