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Wayfair to donate 10% of sale profits to Shelter

WayfairEtailer Wayfair is to donate 10% of profits from next month’s Save Big, Give Back sale to homeless charity Shelter.

The company will give at least £100,000 from the 2-9 event to the charity.

‘We believe that everyone deserves the safety, security and comfort of having a place to call home, and we are committed to making that goal a reality in partnership with Shelter,’ says William Merricks, Wayfair UK general manager. ‘We make it our mission to contribute to communities in times of need by partnering with organisations that adhere to our values and that drive systemic change. In Shelter, we have a partner that is tackling one of the most profound threats to home in Britain and we are delighted to be able to support its important work supporting the nation’s most vulnerable people.’

‘We’re really pleased to announce our new partnership with Wayfair. We share its belief that a safe and secure home is not only a basic human need, but also the springboard that allows people to thrive and not just survive. Shelter exists to defend the right to a safe home, and this commitment from Wayfair will help us to be there for even more people by raising vital funds. Millions of people in Britain are now impacted by our housing emergency, and with the generous support of Wayfair staff and customers, we can continue to fight for home together,’ says Andy Harris, Shelter director of income generation.