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Geerkens takes up EBIA reins

EBIAGeert Geerkens has been appointed as the new president of the European Bedding Industry Association.

The sales and marketing director of Veldeman Group succeeds Frank Verschuere, LS Bedding md. 

Verschuere held the position for 13 years, from 2005 to 2015 and from 2018 to 2021. ‘ Being ther at the creation of EBIA and having served as president for 13 years has been a privilege and I am proud of the achievements accomplished during all these years,’ he says.

‘I look forward to working with EBIA board and all our members [which includes Harrison Spinks and Silentnight] to ensure EBIA continues to support the bedding industry in all its activities. I fully believe in the European co-operation and am convinced that working closer together will lead to stronger results. EBIA must continue representing the bedding industries in Europe with one voice and we will work together to prepare the industry to thrive in the green and digital transition,’ says Geerkens.