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Mattress Online gets comfy with rebrand

MattressonlinerebrandMattress Online has introduced new branding and an updated logo, encouraging shoppers to be comfy.

‘The brand promise of “lots to feel comfy about” underpins a new set of company values, and this message will be integral to the future offer to the customer, supported by the whole team at Mattress Online,’ says Steve Adams, Mattress Online ceo.

‘The key values are at the very heart of what we do, along with the refreshed new logo, and an internal brand book, the vision starts right here, within the team. This all forms the basis of how we continue to grow and strengthen our relationship with our customers, suppliers and partners.

‘As we expand, the branding and logo will become synonymous with our core pledge that with Mattress Online it’s a comfy process to buy from us - there’s no hassle, no stress and it’s a simple journey from accessing our expert advice to receiving your order and ultimately getting the best night’s sleep.’

The company doubled its workforce to 70 in the past 18 months as sales approached £40m.

‘We have ambitious growth plans and want our brand promise and values to reflect this. In addition, we have a refreshed, vibrant visual identity to best communicate our proposition to our customers,’ says Annaliese Curtis, Mattress Online head of marketing.