CIFF gets more than 750,000 visitors
The first online edition of CIFF attracted more than three quarters of a million visitors.
Last month’s event, pushed online because of the pandemic, attracted 775,043 visitors, with 548 exhibitors taking part in the 48th CIFF Shanghai.
‘The success of this latest unusual edition starts from afar and is based on activities that have retained visitors’ and exhibitors’ loyalty. In fact, important marketing activities have recently been organised to support exhibitors in these complicated times marked by the global pandemic. This edition has shown how the online fair, free from constraints and open to visitors at any time, can guarantee important figures: the 13 live presentations of new collections that recorded over 10,000 views each, as well as over 100,000 hits on the first day proved it,’ says the organiser.
‘The collaboration with foreign trade associations to promote new export agreements has greatly facilitated foreign buyers: to date, five brands have received orders worth over US$1m. Moreover, during the four days of the fair, exhibitors and visitors were supported by the matchmaking services activated and provided free of charge for a total of 1,057 requests received online.’
The planned DDS, Tea Ceremony, Super Fun Design, Meta Point Design Award and Material Aesthetics Pavilion were also retained online.
The 49th CIFF Guangzhou show is scheduled to take place from 18-21 and 28-31 March.