At JFS: At The Helm branches out
Since it launched eight years ago, At The Helm has become the byword for luxurious chesterfield sofas – like the Buckingham from its Signature Heritage Collection.
But, at the JFS it showcased other furniture for the first time with four cabinet pieces in classic design – a coffee and lamp table, drinks cabinet and bureau.
It was also the first show for new marketing manager Danielle Ross, who’s moved into furniture from the world of fashion.
‘We were here until 10pm every night preparing the stand but it was worth it – it looks beautiful,’ she says.