Headlam targets low cost sector with Everyroom
Headlam has launched a brand aimed at the sub-£20 per sqm retail market.
Everyroom will offer 18 exclusive ranges: 16 carpet and two vinyl, which will be released by the end of July.
The carpet ranges have an average retail price of about £17 per sqm. This compares with about £34 per sqm for Lifestyle Floors, the group’s previous brand launch.
Trade prices for Everyroom are fixed until September and free lecterns will available to retailers from August.
Shoppers will be able to order samples online.
‘Headlam is delighted to be able to offer our customers a new and competitively priced product collection under the exclusive Everyroom brand,’ says Chris Payne, Headlam ceo. ‘Everyroom will help our customers to secure sales particularly at a time when consumers are more cost conscious.
‘The Everyroom ranges have been launched following extensive market research that ensured we developed the best quality, on-trend ranges at fantastic prices.’