Karndean Designflooring has become the first flooring manufacturer to sign up for The Anti-Greenwash Charter.
‘Fifty years ago, Karndean was founded on innovation, bold action and a pioneering spirit. Today we are still guided by these ideals because the future demands change. Tackling key environmental challenges has become a major consideration over recent years. But as we come to understand the difficult transition we need to make towards a more sustainable future, transparency is key to maintaining the trust our customers have in our business,’ says Fleur Carson, Karndean Designflooring md.
‘We are proud to be the first flooring manufacturer to sign up to The Anti-Greenwash Charter. As a signatory, we are clearly stating our intention to keep our marketing fair with product claims that have been independently substantiated. We know that great things can be achieved when we take a collaborative approach so we are calling on others in the flooring industry to join us and stand together as part of this Charter.’
‘Through this Charter, we are creating a framework that enables the truth of an organisation’s claims to be made visible, and to enable customers to see which organisations are open about their claims so they can be confident that they are supporting those who share their vision for a more sustainable future. By signing up to the Charter, Karndean is pledging to ensure its marketing practices are robust, honest and verifiable,’ says Charlie Martin, The Anti-Greenwash Charter co-founder and ceo.
