Flooring choices anchor interior schemes, from the colour and pattern to the texture and material. Flooring also has practical demands, requiring strength, stability, durability and safety. Crucial Trading’s new Aura marries form and function, with a balance of modern designs and practical performance.
Made from 100% wool, the collection uses a three-ply yarn and features two designs in eight distinctive colourways: Essence, Beam, Mirage, Stellar, Canopy, Flow, Vibe and Glow.
Essence, Beam, Mirage and Stellar focus on linear designs, using a combination of singular line colours to help elongate rooms, making them ideal for smaller or narrow spaces such as stairways and hallways.
In contrast, Canopy, Flow, Vibe and Glow are broader in design, using a tonal variation of block and singular line colours, that can lend themselves to larger spaces such as living rooms and open-plan areas.
‘We always try to remain forward looking at Crucial Trading, ensuring we are challenging ourselves with the design and performance of our carpets. With this criteria in mind, we are excited to be launching Aura,’ says Jon Flannigan, Crucial Trading category director.
‘Playfulism in interior design is all about injecting spaces with personality, colour, playful elements and textures, moving away from rigid rules towards interiors that spark joy and provide a maximalist aesthetic. With Aura, we wanted to produce a collection that used bright, bold and unexpected colour combinations to create an energetic,
yet inviting space while ensuring long lasting style and practically.
‘Currently, our Mississippi, Audrey and Fabulous products offer a very stylised look in terms of pattern and colour and the Aura collection is an extension of our imaginative approach to colour.’
Aura comes with an action backing as a standard and is tested for residential and luxury use. It is covered by the Wool Owners Warranty for spillages, stains and other everyday wear and tear. The collection will be nationally available through exclusive retailers, and was debuted at INDX National Flooring Show.
It will also be showcased at Decorex in October.
