First-mover advantage: VIFA ASEAN 2025 is more than a product showcase

Vietnam ASEAN International Furniture & Home Accessories Fair – VIFA ASEAN 2025 – is set to return this summer, boasting an expansive scale and business networking opportunities for buyers and manufacturers from Vietnam and across the globe.

The show takes place on 26-29 August at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

Vietnam has firmly established its position as the sixth largest furniture producer globally and second largest exporter, according to CSIL, with VIFA ASEAN 2025 an unmissable destination for international buyers seeking high quality and reliable furniture from Vietnam and the south-east Asian region.

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This year has seen a significant rebound in Vietnam’s property market, driving a surge in demand for furniture across thousands of construction projects. Buoyed by this demand, local manufacturers will use the show to connect with international importers and buyers seeking furniture that meets export standards along with property developers and contractors, architects, and owners and managers of hotels, restaurants and resorts responsible for interior decoration and space design,

and business owners sourcing new products, expanding product portfolios and establishing strategic partnerships.

VIFA ASEAN 2025 is not just a product showcase: it is a strategic networking platform and a hub for direct, effective trade between the south-east Asian furniture manufacturing community and buyers from all over the world.

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The exhibition serves as the opening event in the Autumn 2025 furniture exhibition series in Asia, providing international buyers with a first-mover advantage.

The show is followed by KOFURN (Korea, 28-31 August), MFFM (Malaysia, 4-6 September), Maison Shanghai and CIFF Shanghai (9-12 September), Furniture China (10-13 September) and IFFINA (Indonesia, 17-20 September).

About 350 companies from Vietnam and ASEAN countries are expected to exhibit, with the show made up of residential and commercial furniture (50%); home decoration, household items and handicrafts (20%); design, architecture, construction and trends (20%); ASEAN House (5%), showcasing distinctive products from Vietnamese provinces and ASEAN nations; and machinery, equipment and materials (5%).

VIFA ASEAN serves as an effective bridge for buyers to find stable, high quality, competitively priced supply sources, as well as a platform for design professionals to explore the latest trends and innovations.

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