Flair relaunches Cuckooland

Ecommerce group Flair Furniture has relaunched interiors website Cuckooland.com.

The move comes months after the group, parent of Bed Kingdom, bought the assets of the failed etailer from administration.

‘We’ve had a promising few years in terms of business growth, and this asset acquisition paves the way for us to expand laterally. It’s a great opportunity for us to branch out and work alongside new and existing suppliers,’ says Ashley Hainsworth, Flair Furniture founder.

‘We already have a strong digital presence for children’s beds through one of our biggest brands, Bed Kingdom, so acquiring Cuckooland’s website and assets made sense. We’re pleased to be in a position to nurture and expand this exceptional brand.’

Hainsworth founded the group in 2011 and in 2023 opened a 70,000sqft distribution centre.


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