Patternsfrom Agency, the largest textile design agency and pattern design service provider in the Nordics, will launched its first collection in blockchains in at the show.
In recent years, Patternsfrom Agency has put its research and development efforts into studying new, emerging technologies and their role in the textile design field. ‘The originality and exclusivity of the pattern design are important for home textiles. NFTs are one way to improve the traceability of the origin of a pattern design. As anyone is able to create pattern repeats with AI and other technologies these days, it is important to highlight and value the human knowledge and professionalism where ever it is present,’ says Jenni Moberg, Patternsfrom Agency ceo.
‘The most innovative brands and manufacturers are already experiencing the Web3. As digitalisation is in the DNA of Patternsfrom Agency, it is natural that also we and our pattern designs have a strategy for Web3,’ says Kristiina Tergujeff, Patternsfrom Agency creative director (pictured with Moberg).