Habitat reveals 50th anniversary logo
Habitat has revealed its 50th anniversary logo, including some of its best know products.
The number 50 sits off of the brand's original logo, designed in 1964, and the 'Heart Home' logo introduced in 2002, by then creative director Tom Dixon. The logo features the Campus low back armchair from 1973, the Forum armchair by Robin Day from 2000), the Portrait chair by Philip Treacy from 2004, and the Rocker armchair from 2007.
'In the concept stage of the artwork I had used various geometric patterns rendered in bright colours, but in the next stage of development I started to look at making those patterns from actual items of furniture,' says illustrator James Joyce, who was commissioned by Polly Dickens, Habitat creative director.
'I liked the idea that perhaps you see the pattern initially and then on a secondary level you notice that the design is made up of chairs or lighting and then the connection with the products' history becomes apparent. There are a lot of very graphic shapes inherent in the designs of Habitat products and so I was able to choose the designs that best allowed me to exploit these shapes to hopefully produce some interesting compositions.'
Dickens says: 'I felt that Joyce's style echoed the early graphics of Habitat in the 1960s although moved on into something very much of now and 2014.'
The logo will be introduced in May.