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Loaf puts Barley in charge

LoafCrumblesFlintUpholstery and bedroom retailer Loaf has hired a former Boden executive as chief operating officer.

Neil Barley spent 17 years at Boden, most recently as director of merchandise planning and systems. At Loaf, he will be responsible for the day-to-day running of the business in addition to overseeing logistics and warehousing operations.
‘I am delighted to have Neil on board. He joins armed with a wealth of experience having seen it all at Boden, a company that has achieved tremendous growth over the past decade. He has a strong track record of helping businesses deliver fast, profitable growth, and he shares our passion to deliver an outstanding experience for our customers. We’ve got big plans in store and I can’t wait for him to get stuck in,’ said Charlie Marshall, Loaf ceo and founder.
Launched online in 2008, Loaf has three London showrooms and had sales of £34m in 2016-2017.