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Appletree gets a new look

AppletreeFurnishings group J Rosenthal has revamped its Appletree brand with a rebrand, new packaging and extended range of coordinating products.

The brand, which has a heritage dating back to 1770, also has new POS including look book and strut cards.
‘We’ve extended the choice of merchandise within the Appletree range to offer a full collection of complementary products. As well as bedding sets, each design story also features coordinating throws and cushions that can be mixed and matched to create a style statement. Appletree is a brand that continues to go from strength to strength, with widespread appeal to British consumers of all ages. Our new brand identity and packaging has been designed for maximum impact at point of sale and to reflect the level of quality and attention to detail associated with these products,’
said Jackie McLoughlin, J Rosenthal design director.