Celebrate in style
If you are going to celebrate a company milestone, do it in style.
Edra celebrated its 30th anniversary recently by hosting a gala evening at Florence’s Teatro della Pergola, the oldest opera house in Italy.
Other events included a reception at Palazzo Gondi, a visit to the company headquarters in Perignano, where the new modular concept store, designed by Stefano Pasqualetti was introduced and the presentation of copies of the new book Our Story – A Journey Through Beauty. Written by Stefano Pasqualetti and Gloria Mattioni, with photography by Massimo Vitali, Pietro Savorellli and Alessandro Moggi, The book portrays Edra’s products in the landscapes and interiors of Tuscany.
Guests at the gala dinner were entertained by a chamber orchestra and a jazz band while Gino Paoli, friend of Edra founders Monica and Valerio Mazzei, sand two songs.
A selection of products were displayed on stage, upholstered to match the venue’s curtains.