JFS: Rebranding takes centre stage

La-Z-Boy UK’s update of its branding to Long Live The Lazy took centre stage on its January Furniture Show Stand.

New POS was on show and this will be shortly be rolled-out to stockists.

New designs – Williams, Mayfield and Dixi – emphasised features such as storage and power recliners by making them more visible and this will be supported by new POS.

Features of the trio include phone charging, drinks storage, heated seats and central control consol.

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