1.5million mattress sales sees Emma break €400m barrier

Emma – The Sleep Company saw sales rocket by 170% last year.

Sales climbed from €150m to €405m. 

The company says it sold 1.5million mattresses across the 26 countries it sells in, making it the largest direct to consumer bed brand.

Emma says it ‘expanded it profitability’ but no figures were released.

‘I am excited, grateful and proud that we are progressing at light speed to make Emma the number one global sleep brand. A turnover of €405m in 2020 proves that our three levers to globally scale the business are well-chosen: growth in new markets, increasing market share in existing markets and expanding our omni-channel strategy,’ says Dennis Schmoltzi, Emma ceo and co-founder.

The company is introducing the Emma Motion smart mattress in France and the Netherlands this month before rolling it out to other countries. It features include the ‘Infinite AI Sensor’, a mat that uses an Artificial Intelligence-based neural network to permanently detect the sleep position, and the ‘Silent Move IQ’ technology, which ensures that the mattress automatically, silently, and smoothly adapts to each change of sleep positions.

The Emma Motion ensures optimal spinal alignment throughout the entire night which is one of the single most important drivers of sleep quality. Emma Motion also comes with our proven Diamond Degree technology to control the temperature through millions of graphite particles in the top layer. In conjunction with the fully integrated design of Emma Motion, it is the world’s most advanced smart mattress and is nothing short of a sleep revolution,’ says Manuel Mueller, Emma co-founder.

In the coming months, Emma will also launch more sleep tech products, such as the Emma App. It will also add to its offer with the customisable, upholstered Emma Bed, which will be launched in Germany, France, the Netherlands, Belgium, the UK, Sweden, and Denmark.

Its Emma Select collection is sold through retailers.

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