Three years after leaving upholstery producer Westbridge, Nicola Bell has returned to the brand.
Whitemeadow has recruited Bell from Hampton Furniture Group to lead it revival of the brand it acquired after its administration, along with Alexander & James.
Bell was sales director at Westbridge from 2008-2022, when she joined Alpha Designs in the same role, succeeding Barry Webb.
In January she moved to Hampton Furniture Group as group commercial director at Vale Bridgecraft.
‘It’s like coming home,’ she commented on her latest role, which sees Whitemeadow look to deepen its upholstery offer through the brands.
