Retailers gave ‘a hugely positive response’ to Whitemeadow’s latest collection, which debuted a selection of models and fabrics designed to meet commercial and consumer trends.
‘Following careful research into shop floor needs, from reviewing shapes to trending colour palettes, the collection has resonated strongly with partners, reinforcing Whitemeadow’s position at the forefront of British sofa design and manufacturing,’ says Oliver Keating, Whitemeadow head of national sales.
The generously proportioned Sloane turned heads at the show and is a standout model in the 2026 collection, thanks to its elegantly curved back, soft-handle fabric and clean cover story. It exudes comfort while offering a timeless look that works effortlessly in a variety of modern interiors. Visitors welcomed its cosy appeal and versatility.
Another favourite from JFS is Collingwood, a new corner shape on legs that combines sophisticated proportions with timeless features. Back cushions feature an Oxford Edge trim, complemented by tufting to offer subtle design finesse. Facing cap arms and
top-stitched seat cushions give it a refined, grown-up feel that many customers are looking for. Its design reflects a balance between elegance and practicality, offering retailers a model that is both commercially attractive and classically stylish.
There was a clear shift to warmer, more grounded tones within the collection, from
earthy reds to olive greens. Brown was a proven hit at the show, with a rich Bournville colourway showcased on the new Bracken, lifted with cream accents. ‘To receive such positive feedback is incredibly rewarding and a validation of the effort we put into understanding the market and delivering products that meet our partners’ needs,’ says Keating.
The show saw Whitemeadow win both the Best of British and Design Innovation plaudits at the Excellence in Furniture Awards. ‘We are thrilled. Behind the scenes, a lot goes into bringing the very best of British manufacturing to the market at a scale our customers
can trust: all delivered by people who are passionate about our industry and committed
to keeping it alive,’ says Daniel Oscroft, Whitemeadow sales and marketing director.
‘The Design Innovation award reflects our ongoing commitment to pushing boundaries
in furniture design. The entire business is delighted with these wins, and we’d like to
say a huge thank you to our partners who support our work.
‘The 2026 collection demonstrates Whitemeadow’s dedication to creating furniture that combines style, comfort, and commercial appeal. With a new stand-out collection ready to hit the market, we continue to offer our retail partners products that excite customers and perform strongly on the shop floor.’
