Kitchen retailer Kube is eyeing a UK roll-out and expansion into bedrooms and living rooms with a disruptive pricing structure after opening its first UK showroom.
The retailer is backed by Nobilia, Europe’s largest kitchen manufacturer, although no mention is made of the German company online or in its terms and conditions.
Kube’s fixed ‘All This For’ pricing structure – described online as WTF pricing – is designed to remove promotional cycles and discount-led selling from the category.
Nine kitchens are on display at the Chester showroom. ‘With full-range finance availability, integrated German manufacturing, and expansion into bedrooms, bathrooms and living furniture, the business is positioning itself as a scalable whole-home proposition in the UK market,’ says the company.
‘Kube’s retail proposition centres on a fixed All This For pricing structure, with every listed price including cabinets, appliances, worktops, a sink and tap, to deliberately eliminate promotion cycles and discount-led selling. Unlike many competitors, finance options are available across the entire product range rather than restricted to selected lines, broadening accessibility and supporting average order values,’ it says. Shoppers are also offered sustainability schemes to rehome and recycle old kitchens in order to minimise landfill wastage.
‘Kube is here to reimagine the UK kitchen market. We make buying kitchens easy, transparent and affordable while creating new opportunities and generating UK jobs as we grow. Our model has been designed as an antidote to complex pricing and fragmented supply chains. We asked ourselves – what if buying a quality kitchen at a great price could be straightforward,’ says Kate Duckworth, Kube head of brand marketing.
‘Kube is our answer. With the support of Nobilia, we’re able to manufacture products that exceed quality expectations and yet undercut price expectations. To the consumer, it’s the ultimate kitchen hack, but to us, it’s a long-term, sustainable model. Our intent is that through this first Chester showroom, and our growing online presence, customers will quickly realise what strong retail proposition we have.’
