A family affair

Mattress Online has further strengthened its senior management, turning an unofficial consultancy role into a new position of chief innovation officer.

Martin Adams, brother of the retailer’s founder Steve Adams, has been involved with the company since its foundation 19 years ago but this is his first official position at the £37m company. 

‘Mattress Online has experienced rapid growth over the past two years and I am thrilled to take on this key role and build on the wealth of experience already in evidence. These are exciting times when both technology and consumer experience are starting to change in terms of an evolving digital-first experience and augmentation with offline. Having been on the Mattress Online journey alongside Steve since the early days, I am confident that the expertise and experience I bring will bolster the strategic role I’m embarking on and cement us as innovators and leaders in our industry,’ he says.

‘Martin has been instrumental in Mattress Online’s evolution and to bring him on board officially is great news for the business and customers. As part of his new role, Martin will remain tech-focused, but he will be continually looking at ways we stay ahead of the curve when it comes to our customer offering as well as planning how we innovate and stay futureproof across all areas of the business,’ says Steve Adams. 

Earlier this month it added roles across its digital and commercial operations taking its headcount to almost 80, while additional investment in extra warehouse space has increased the Rotherham-based company’s footprint to 135,000sqft.



And receive a glossy copy of our magazine straight to your door

Subscribe to our newsletter

Receive weekly industry news straight to your inbox.

I agree with the Terms and Conditions and the Privacy Policy detailed at the bottom of this website.