Upholstery chain Arlo & Jacob has converted its Fulham store to a design studio as it seeks to target interiors designers.
The move sees the launch of Arlo & Design, offering interior designers the opportunity to create bespoke furniture for their clients using A&J’s products and an extensive range of designer and house fabrics.
‘Arlo & Design was developed as a response for more choice within the bespoke furniture world. Designers can choose from a carefully curated collection of designer fabrics to upholster our sofas, armchairs and footstools. But they can also use the studio as their own; use it as a comfortable and accommodating base to work with their clients, with full sight of the furniture and fabric ranges. Being able to sit on and experience the furniture and see the fabric choices is high on the wish list of any designer and their clients. The studio has been refurbished and is a sociable place for refreshments, as well as concept work,’ says Michelle White, Arlo & Jacob brand director.
‘We wanted to reflect not only the broad and often eclectic tastes of our trade customers, but also to showcase the breadth of choice offered by the great fabric houses that we support and work alongside. The collection will evolve and change with the seasons, so there’ll always be new and interesting designs to consider. Situated close to Design Centre, Chelsea Harbour and the Chelsea Design Quarter, Arlo & Design is located a stone’s throw from London’s interior design hub and we expect it to become a vibrant addition to the area’s interior design community.’
