The January Furniture Show is the perfect time to assess and review after the winter sale. Protect-A-Bed, the award-winning specialist in mattress protection, will have helped multiple retailers throughout the sale period to grow sales.
‘The Platinum Club has been extremely successful since its creation. We continuously build frameworks that are simple for retailers to implement in order to achieve extremely high sales within the category. The Platinum Club is an in-store rewards programme designed to build, recognise and reward this success. We create energy and excitement in a category that is often overlooked, and our ability to turn this into sales growth is phenomenal,’ says Gowsh Shan, Protect-A-Bed national sales manager.
‘The Platinum Club is only one element. There are some significant differences between Protect-A-Bed and other mattress protectors: every Protect-A-Bed protector also includes a 10-15 year product guarantee and, when bought with a mattress, a 10-15 year anti-stain guarantee. Protect-A-Bed will have the mattress professionally cleaned to the customer’s satisfaction or buy the customer a new one if it fails and the mattress was bought with the protector. This promise is significantly powerful and is at the core of our philosophy.
‘It’s in the interest of both the store and the customer to purchase Protect-A-Bed mattress protectors. Our speciality is driving in-store performance, so linked mattress and mattress protector sales are extremely high. The customer benefits from a healthy and hygienic sleep zone, while the store benefits from increased sales revenue. Every customer who walks through the door, if buying a mattress, needs to buy a mattress protector – for many reasons.
‘We can upskill your team and increase your sales revenue by maximising every sales opportunity. We can manage every step of the process for you and build a reward scheme through The Platinum Club. Visit our stand – Hall 5, Stand J50 – at the January Furniture Show to see our advanced Therapeutics range, TV display bays and find out how we can significantly grow sales for your store.’
