Alternative Flooring has rebranded as Alternative.
‘The shift to simply Alternative sees us embrace interiors in a more sustainable and lifestyle direction with plenty of fun along the way, as a series of films online demonstrate,’ says Lorna Haigh, Alternative creative and marketing director.
‘We inspire people to express their personality with our designs and want everyone – retailers, clients, designers and suppliers to feel happy about our work together. We’re unconventional, playfully disruptive, after all, choosing flooring should be fun.’
‘Our brand is committed to retail, to buying locally, to making sure that our beautiful products look their best by being fitted perfectly by our selected professional retail partners,’ says Richard Hackett, Alternative sales director. ‘We want to be part of a progressive interiors brand that has strong values and does what it says: delivering with outstanding product, bright marketing and superb service. It is undoubtedly a new and exciting time at Alternative for both our customers and people.’
