Alternative has launched a buy local campaign designed to drive consumers to buy from local independent retailers.
The ‘Share the love, buy your carpets locally’ campaign is being promoted through PR, online and in-store.
‘Our retailers are up against the chains but don’t have the resources to compete for consumers,’ says Lorna Haigh, Alternative creative and marketing director. ‘We’re using our expertise and advanced marketing techniques to drive consumers to the high street. We believe in independent flooring retailers, which are often family businesses offering both reliability and service with a smile. Trusted knowledge, backed by trained and accredited skilled flooring fitters is the way to buy your carpets locally and enjoy the experience too.
‘When you buy local, it stays local. More jobs will be created, communities will prosper and people will be more connected than ever to their own town or local area. We are urging shoppers to invest in their local flooring expert.’
