Asda is to open its third George store, as the conversion of its Asda Living outlets continues.
The group will open on the Brotherhood Shopping Park, Peterborough on 12 March.
Branches in Leeds and Hull have previously been converted, with the chain revising the format as it gauges what works.
‘Peterborough marks a key milestone in our roll-out of stand-alone George stores across the UK. The success of our first concept stores shows the huge potential to make George a destination brand in its own right,’ says Liz Evans, George md.
‘This new format lets us showcase a bigger, more inspiring range in a modern, easy-to-shop environment, and Peterborough, with its loyal customers and strong demand, was the natural choice for this next phase.’
