Ferruccio Laviani created an almost kaleidoscopic environment where visitors are able to discover Oluce’s new products in a three-dimensional play of perspective illusions.
Like in a museum, the products are showcased as the only and true protagonist.
Oluce’s G.O. lamp is the revival edition of a model designed for Oluce by Giuseppe Ostuni in the 1960s. It is characterised by a vertical shaft from which a horizontal arm branches off and on which the lampshade is mounted. The arm, thanks to the system of joints, is a sliding element that can be repositioned and oriented depending on specific needs.
Th range maintains the style of the original design, like the use of the cylindrical lampshade and the contrast between the materials with which the various elements are made. The revival edition is enhanced by precious details in satin gold, which stand out in contrast with the black nickel of the arm and the colours of the base and the lampshade, these last two available in three different colours: black, scarlet, and anodic bronze.
A new family of lamps by Victor Vasilev, now in his second collaboration with the company after the success of the Superluna family, was also presented.