At JFS: La-Z-Boy secures NFL tie-up

La-Z-Boy UK announced it has become the official furniture partner of the NFL London Games.

The USA’s National Football League will stage three of its 2022 season games in the capital during October.

The brand has penned a three-year deal which will see it provide ‘The best seats in the house’ for the two London games at Tottenham Hotspur Stadium (pictured) and become the key sponsor of the Jason & Osi Podcast in which the two former NFL players and BBC pundits chat about the game.

La-Z-Boy branding will be visible around the stadia at all three London Games and on the NFL UK website.

‘NFL fans are very dedicated to their sport and that means watching the games in comfort is a big deal. We’ll not only be offering the chance to win game tickets, but providing the “best seats in the house” so fans can enjoy a game in world-renowned La-Z-Boy comfort,’ says Mark Draper, La-Z-Boy UK md.

‘La-Z-Boy chairs and sofas are all about celebrating time with friends and family as well as relaxing to enjoy me-time – both of which fit perfectly with the NFL fanbase. We’re very excited to work closely with the NFL in the UK and Ireland and get to know NFL supporters even better.’

‘We’re delighted to welcome La-Z-Boy UK as our Official Furniture Partner of the NFL London Games. The brand and activation work perfectly and we’re excited to see what the next three years bring for both brands,’ says Michelle Webb, NFL European commercial director.

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