The winner of the Bed Industry Awards Bed Product of the Year was revealed at last night’s Bed Show gala dinner.
Shire Beds took home the award for its Signature Range.
Building on the success of the Constable Natural Pillow Top, which was a finalist in 2019’s Bed of The Year category, Shire Beds has developed a range of high-quality, high-specification, hand-stitched mattresses that contain natural fillings of wool, cotton, cashmere, silk and latex. Judges felt this high specification range had the right look and feel to compete with branded products, offering great value for money and exceptional margins for the independent retailer, coupled with an impressive two-week lead time.
Runners-up were Sleepeezee for its PocketGel Poise Plus and Vogue Beds for its Vegan Mattress.
Taking the Component Product of the Year trophy was John Cotton Non-Wovens with PlatinumEco which is already being used in new mattress launches. Introduced as the ‘only’ credible performance polyester component able to replace foam, judges felt that with its environmentally sustainable design – FR chemical-free and 100% recyclable at end of life – PlatinumEco satisfies a noticeable gap in the market, being the first polyester that feels and performs like foam, at the right price.
‘The annual awards are industry-renowned for recognising the standout companies in the bed sector. In a year of change, we congratulate all those who put themselves forward to be judged, and celebrate all the brilliant finalists and award winners,’ said David Moffitt, NBF president.
The Bed Product and Component Product of the Year were judged by Paul Farley, Furniture News editor; Steve Adams, Mattress Online md; Jerry Cheshire, Surrey Beds md and Sue Davies, Sue Davies Design Solutions owner.