Wallpaper group Graham & Brown has become the latest company to move into the bed linen market.
Eight designs have been debuted, including Florenzia Dusk, its design of the year for 2023.
The designs centre around the biophilic trend, with large scale leafy prints and exotic florals. ‘We have been building our perfectly partnered range for years, and the next step after launching soft furnishings at the start of 2022 was naturally to introduce matching bedding designs. Our customers come to us for our eye for design and so extending our designs into new product categories meant our customers can enjoy them in even more areas of the home,’ says Amy Bant, Graham & Brown soft furnishings product manager.
‘When selecting our bedding range, we went with the best of the best from our current design range including customer favourites such as Glasshouse and our beloved Wallpaper of the Year designs from the last three years. We also ensured our selected designs would work on a large scale much like a mural, for maximum impact on the bedding.’
Each design is available as a double, king, and super king size bedding set, partnered with a selection of products such as wallcoverings, paints, fabrics, and accessories.
