Bedding brand Night Lark is to donate 10% of sales of its latest collection to Chester Zoo.
The Fine Bedding Company owned coverless duvet brand has debuted the Night Lark x Chester Zoo range across children’s and adult bedding.
The collection includes two illustrated children’s designs under the creative message ‘Dreams made wild. Bedding made easy’, alongside an adult design created to bring a calmer, nature-inspired feel to the bedroom through the message ‘Embrace nature. Create calm. Bedding made easy.’ All three designs are inspired by some of the zoo’s most iconic animals: snow leopards, red pandas and elephants.
‘This partnership represents an exciting opportunity to bring together everything Night Lark stands for, product innovation, comfort and making everyday life easier, while partnering with an organisation whose mission creates genuine impact. We know consumers increasingly expect brands to deliver more than just functionality, and this collaboration allows us to create something both commercially exciting and purpose-driven,’ says David Abbot, Night Lark marketing director.
‘We’re always looking for new ways to take our conservation mission beyond the zoo, creating simple and innovative ways for people to support wildlife through everyday choices. This bedding collection and partnership does exactly that. Not only does it bring the wonder of nature into people’s homes, but it also helps to protect it – and that’s what makes it even more special.,’ says Hannah Wright, Chester Zoo partnerships manager.
