F Ball’s presence at The Flooring Show will be themed around its ‘Quality worth banging on about’ advertising campaign. The campaign highlights the work that goes on behind the scenes to make sure that flooring professionals can rely on the performance and quality of its Styccobond adhesives range.
This includes research and development to create the next generation of flooring adhesives, as well as testing compatibility to provide more than 6,000 adhesive recommendations for floorcoverings produced by over 200 manufacturers in the company’s industry-leading Recommended Adhesives Guide.
F Ball’s adhesives range includes products for practically every type of decorative floorcovering, as well as formulations for specialist applications such as high-temperature and heavy-duty environments. This is backed up by industry-leading support for flooring professionals, including advice over the phone from its technical service department on subfloor preparation and floorcovering installation, and on-site assistance provided by its network of regional technical representatives.
‘We’re well known for being the UK’s leading manufacturer of adhesives for flooring, with an emphasis on quality, innovation and reliability, but it’s something we don’t always shout about. This goes particularly for the expertise involved in ensuring that we constantly push the boundaries of flooring adhesives technology and they perform as intended, as well as the support we offer to help get the most out of them,’ says Karl Brannigan, F Ball sales director.
Visitors will be able to watch live demonstrations of Styccobond adhesives and subfloor preparation products, including the latest addition to the range of smoothing compounds, Stopgap 1400, delivered by the company’s training department on the stand’s live demonstration area.
Staff will be answering questions on F Ball’s products and technical support, including free training courses delivered at the F Ball Centre of Excellence in Staffordshire. Contractors can also find out how to become a member of the Ball Rewards loyalty programme, which entitles them to cashback each time they purchase F Ball products, as well as a range of exclusive benefits such as the opportunity to enter regular competitions and earn extra cashback on promotional products.
Visitors are also invited to attend F Ball’s drinks reception on its stand on the Monday afternoon of the show. ‘We look forward to being back at TFS and seeing familiar faces as well as meeting others for the first time,’ says Brannigan.
