Bensons for Beds has launched an advertising campaign highlighting the cost of a good night’s sleep.
The campaign, on digital TV, video on demand, social media and radio, highlights the value for money and health benefits of a mattress for 15p a night.
The figure is based on a £245 double mattress with a five-year minimum guarantee.
‘We understand buying a new bed and mattress can seem like a big investment – especially in the current climate when families are thinking about rising prices on energy, fuel and food. But the right mattress is an investment that on a price-per-night basis, is highly affordable. Not only is it good value for money, but it brings all the health and mental well-being benefits that come with a good night’s sleep,’ says Nick Collard, Bensons for Beds ceo.
