Bensons for Beds has launched a new price initiative, combining a price match, lifetime guarantee and a no deposit, no interest credit offer.
The Obsessed with Value proposition operates in-store, online and telesales.
In the price match, Bensons ‘will price match identical products against a defined list of 12 UK retailers. Where a valid price match applies, customers will receive the matched price plus an additional £25 off mattresses, bed frames and main products, or £5 off pillows, duvets, mattress protectors and other softs. Customers can claim at point of sale or up to seven days after purchase.’
The lifetime guarantee ‘applies to eligible new products, including divans, bed frames, mattresses, headboards, sofa beds, bedroom furniture and kids’ beds and furniture. Subject to terms and conditions, Bensons will repair, replace or offer a replacement credit where a product is found to be defective due to faulty materials or workmanship. The guarantee does not cover normal wear and tear, accidental damage, misuse, incorrect assembly or failure to follow care guidance.’
On the credit offer: ‘Bensons offers a range of interest-free finance options, including no-deposit, interest-free payment plans across selected terms and spend levels. Finance options are subject to status, minimum spend, eligibility, terms and conditions.’
‘Obsessed with Value is a confident statement of what we stand for as a business. We believe this combination of price, payment and quality reassurance is market-leading in our sector, and it reflects our commitment to keep building our offer around the things customers tell us matter most,’ says Nick Collard, Bensons ceo.
‘Customers are making careful choices about where they spend, especially on important home purchases. Our role is to remove uncertainty from that decision and give people clear reasons to feel good about choosing Bensons.’
‘This is an exciting moment for Bensons because it brings together some of our biggest strengths – our expert colleagues, trusted brands, product quality and national store footprint — into one simple customer proposition. It gives our store, digital and telesales teams a stronger platform to talk about value in a more rounded way, not just through price, but through affordability, protection and service,’ says Mark Slater, Bensons cco.
‘Colleagues have clearer tools, messaging and customer prompts to bring the promise to life consistently. That matters because the best customer proposition only works when it is easy for teams to explain and easy for customers to understand.’
The proposition will be supported by new in-store POS, website messaging, email and social media activity.
