James Keen, Hypnos Beds chief executive has joined the board of the BFM.
‘The BFM has been making considerable inroads to help its members embrace a more sustainable approach. I look forward to supporting this important area of its work, as well as working to promote the quality and value of British-made furniture and highlighting the importance of the Made in Britain message,’ says Keen.
‘We are delighted to welcome James to the BFM board. The culture at Hypnos in supporting British manufacturing and sustainability very much aligns with the BFM’s objectives for 2023 and beyond. Hypnos has been undertaking a comprehensive sustainability journey for the past 11 years, which has seen it become the first carbon neutral bedmaker in the world, and more recently led to the Queen’s Award for Enterprise for Sustainable Development. James will provide valued support in helping the BFM develop its offer to members in this important area,’ says Nick Garratt, BFM chairman.