Birlea’s states its new pricing structure will see it reduce prices by an average 11% across its entire range. And that the price reduction is further recognition the company is supporting retailers through a difficult economic period and demonstrates the continued support they offer to their loyal customer base.
Birlea Furniture have also invested heavily in new lines over the last few months and have plans to launch over 250 new SKUs in 2023. These include rattan ranges, ottoman beds, SleepSoul mattresses, new Willis & Gambier ranges as well as their Disney Home range.
The company is also pleased to announce the appointment of Chris Moore as their new Sales & Commercial Director. Chris brings a wealth of experience having previously worked in senior roles at Nestle, Nisa & Co-op. In his new role, Chris will be responsible for driving the sales and commercial strategy building on the company reputation for exceptional products and service. Chris Moore says “Whilst many retail prices are rising, we have taken the decision to lower our price list, so that we can support independent retailers during this difficult period. Whilst many other manufacturers are having to increase their prices, our strong relationships and way of working with our factories has provided us with the opportunity to reduce our prices. This will have a huge knock-on effect to end users who are seeing further pressures on household budgets”.
Birlea have been working hard with suppliers to ensure that stock levels are in place to support retailers and are pleased to announce that they are currently sitting with over 95% stock availability.
This also comes with significant investment from Birlea who in the last few months have implemented new warehouse racking, increasing the overall warehouse capacity by over 50%. They have also launched a new trade store which gives customers more control than ever before.