BoConcept extends Sterling tie-up

Danish furniture brand BoConcept has extended its tie-up with retailer Sterling Furniture.

The company has opened a 4,080sqft store within the chain’s Sterling Home store in Aberdeen. 

It is the second BoConcept store hosted by the chain, alongside two-stand alone outlets.

The store comprises eight room-themed studios, and takes cues from the brand’s collection, using wood, stone and plants for a warm, biophilic-enhanced setting. Contrasts of steel and concrete are softened by drapery, creating permeable privacy: zones where consumers can hold styling consultations and discuss needs.

‘We have seen the popularity of the brand grow in Scotland, with our successful stores in Glasgow, Edinburgh and Tillicoultry and looked to expand further, making BoConcept even more accessible to Danish interior design fans. Opening our store within Sterling Home Aberdeen, is the perfect location alongside other premium interior experts,’ says Adam Davidson, BoConcept Scotland director.

It is BoConcept’s 22nd UK store.



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