• Abingdon

Branding helps: bestselling ranges are renamed to protect sales

Are you a retailer struggling to get accounts with leading suppliers? Maybe you’re finding customers shopping around with your samples and driving prices and profits downwards? Are you looking for help with customer service issues? Greendale can help,’ says Eamonn Prescott, Greendale Carpets & Flooring chief executive.

‘Greendale Carpets is one of the leading buying groups in the UK. We can supply you with virtually all the leading ranges from manufacturers from the UK and Europe. Those ranges are also Greendale branded, where we change range and colour names, making it extremely difficult for samples to be identified. This allows our members to sell with confidence and maximise returns.

‘We have more and more retailers joining us because we can offer them access to the leading suppliers, which they may have struggled to connect with. We give our members the choice to order directly with the manufacturer or take advantage of buying through our head office, which eliminates any conflict for the supplier with local competition.’

Greendale carries more than 100 ranges under its branding, covering a wide range of carpets from budget polypropylenes to soft saxonies and wool Wiltons and LVT, vinyl and laminates. Greendale also has its own warehouse which stocks up to 2,800 rolls at any time. This stock is for the exclusive use of its members and is bought at significant discounts.

‘All of our members have an exclusive area, so you won’t find another close by, ensuring members do not compete against each other and allowing the Greendale brand to remain undiluted across the UK,’ says Prescott.

Greendale will be at Hall C, Stand C66 at The Flooring Show.

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