Carpenter is one of the world’s leading producers of PU foam carpet underlay, manufacturing a variety of quality carpet underlay for a range of domestic and commercial applications.
‘Whether you are looking for luxury underfoot, a performance product to enhance the life of your carpet, or a budget-friendly option, Carpenter has a solution. We will be presenting our entire underlay range at The Flooring Show, which includes Extrastep, an underfloor heating and IMO-certified product, suitable for both domestic and contract installations,’ says Richard Booth, Carpenter national sales manager.
Carpenter will also be displaying its award-winning POS board, designed to support any retailer looking to explore upsell opportunities on underlay.
‘The board is designed to enhance the consumer experience and is entirely customisable to the retailer’s specific underlay preferences. Fitting seamlessly into your unique business needs, whether you want to discuss the consumer’s underlay options in-store or on site, this innovative display helps personalise each customer interaction.
‘The POS board allows you to customise the underlay products on display to reflect your store’s needs and demographic. The creative design ensures that both staff and customers can navigate the products effortlessly and discover the difference in tune with what a consumer requires.
‘There are three simple steps: pick the underlay that works as an all-rounder for your domestic installations as your standard underlay; decide which underlay best defines luxury and comfort underfoot for your comfort underlay, and select a higher density underlay for the environment and customers who want extended longevity for their carpet as your performance underlay. With a wide selection of options available, the right choices are within our range to satisfy each consumer experience.’
