Carpetright has unveiled a new format aimed at more design-led shoppers.
the floor room by Carpetright has been in development for more than a year and its product mix is equally divided between carpet and smooth flooring.
The aim is to offer a more boutique feel and focus on an edited product selection of engineered wood, laminate, luxury vinyl tile, vinyl, wool carpets, sisal, artificial grass and rugs, alongside bespoke whipping services, home measuring and fitting.
A 2,500sqft store on London’s Tottenham Court Road has been opened, with the chain exploring other locations.
‘the floor room is a modern showroom which offers a beautiful selection of products in a design-led environment and aims to inspire people to put flooring at the centre of their interiors schemes. We’re delighted to be launching our first and flagship store and look forward to rolling out to relevant design locations across the UK,’ says Helen Marsh, Carpetright head of communications and the floor room project director.
