Sofa Club looked to strengthen its cultural ties at London Fashion Week with a collaboration with fashion brand Daily Paper.
Sofa Club’s Marylebone sofa took centre stage at Daily Paper’s LFW party in Soho transforming into an ‘intimate interview setting that blended contemporary interior design with cutting-edge fashion culture.’
In an exclusive series of interviews, British Fashion Council’s Toni Blaze and the founders of Daily Paper discussed the evolution of fashion, the importance of community, and the cultural movements shaping today’s industry.
The Sofa Club team also sat down with figures including BBC 1Xtra presenter Snoochie Shy and rapper RV, capturing authentic conversations that reflected the energy and influence of London’s creative scene.
‘Our presence at London Fashion Week highlights Sofa Club’s evolving role beyond interiors. We’re proud to partner with brands like Daily Paper that share our passion for community, creativity and cultural expression,’ says Iliana Olymbios, Sofa Club PR and content lead.
‘This collaboration marks another step in Sofa Club’s commitment to embedding its brand within cultural moments that matter. By aligning with Daily Paper, a brand renowned for its global influence and community-driven ethos, we are continuing to strengthen our links to fashion, music and contemporary culture.’
