Dreams and Shelter partner

Dreams has agreed a three-year deal with housing and homelessness charity Shelter to raise funds and awareness to address the housing emergency. 

Dreams has committed to paying £150,000 to help fund Shelter’s work, with the overall ambition to raise much more than this together with colleagues, customers, and communities, over the course of the partnership. 

Drams will offer in-store promotions for customers and point of sale contributions; share its retail expertise with the charity to help maximise the impact and effectiveness of Shelter’s charity shops; bring the reality of temporary accommodation to life through an immersive installation and further bolster fundraising and awareness through a mass participation sponsorship event.

‘At Dreams, we know the importance of having a safe and secure place to sleep and live. Without the foundations of a home, it’s impossible for people and communities to be the best they can be. Yet millions of people face that reality every day. We’re proud to be partnering with Shelter to help change that, and to make sure everyone can have the right to a safe home,’ says Jonathan Hirst, Dreams ceo.

‘As the housing emergency deepens, our work has never been more critical. The lack of genuinely affordable social homes and rising rents, on top of the current cost of living crisis, threatens to tip even more people into homelessness. Our frontline advisers work tirelessly to help people in desperate situations, whether it’s a homeless family sharing one room in an emergency B&B or the person terrified of another night on the streets with just a tent to call home. Our partnership with Dreams will help us in our fight to make sure everyone has access to a safe and secure home, with a warm bed of their own,’ says Polly Neate, Shelter chief executive.

DREAMS SHOWROOM 22

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